Malbec from Mendoza, Argentina is just about the most popular red around these days. It's approachable with lots of nice jammy fruit, hints of vanilla oak and soft tannin. But, this style of Malbec has gotten so popular that Malbec has been following in Merlot's footsteps, wherein many "producers" jump on the bandwagon looking for easy money, and the ensuing wines suffer and become nondescript.
Fortunately, we have a special deal on a Malbec made the way it should be, offering what everyone likes about Malbec: velvety layers of deep dark fruit and spice, refreshing acidity - a big wine that's light on its feet and not over-oaked.
Today and tomorrow we'll be offering Fabre Montmayou Malbec Reserva 2010 for $12, 20% off its normal price of $15. We'll have a bottle open tonight, and we'll be pouring it, if there is any left, with some other Argentine wines tomorrow, Friday, from 5-7pm.
Don't wait if you'd like to purchase this wine. Our last special offer, the $11 Portuguese wine, sold out immediately and many of you have been asking about it since. Please call the store or click here to ensure you get some. The price goes to $15 on Saturday.
Seth
The Facts
I've always wanted to carry this wine, but the quantities available are so low that I would never be able to keep it in stock. So, I decided to grab ten cases while I could and do a special offer.
Hervé Fabre arrived in Mendoza from Bordeaux in 1990, a time of great investment into Argentina. The trend was to buy vast tracts of undeveloped real estate. The land was cheap, the labor cheaper and with young vines, the production and profits could soar within just a few short years of work. Mendoza's oldest vineyards were of little interest to the new money. The yields were too low and farming too difficult. The ancient vines were known to make great wine, but the consensus was that they couldn't make money.
So, Hervé did what almost no one else dared. He did things backwards. He went about buying all the old vine plantings he could find, really old plots, some being up to 100 years old. Then he went about trying to make money. It took a while, but now, almost 22 years later, as other wines from the region have become more and more mundane, Hervé's plan has paid off. His century old vine Malbec is what Malbec was always meant to be.